What are the ingredients of down jackets?

What is the composition of down jackets? Uncovering the science behind keeping warm

With the arrival of winter, down jackets have become the focus of consumers' attention. In recent years, the down jacket market has not only focused on warmth retention, but also on environmental protection and technological content. This article will analyze the composition of down jackets, and combine it with hot topics on the Internet in the past 10 days to present you with a detailed science guide to down jackets.

1. The core components of down jackets

The thermal performance of down jackets mainly depends on its filling. The following is a comparison of common ingredients and properties:

2. Correlation analysis of recent hot topics

1."Canada Goose Controversy": Recently, a celebrity wearing a Canada Goose down jacket sparked discussion. The brand’s official data shows that its classic style contains 625 fill power white goose down, and related topics have been read more than 200 million times.

2.“Down jacket prices are rising”: According to e-commerce platform statistics, the average price of high-end down jackets in December 2023 increased by 18% year-on-year, mainly due to the shortage of high-quality down raw materials.

3.Search volume for “tech down jacket” surges: New technologies such as graphene coating and self-heating lining have become new favorites among consumers. The pre-sale volume of a certain brand of smart temperature-controlled down jackets exceeded 100,000 pieces.

3. Ingredient Selection Guide

1.Fill level selection:

2.Cleaning and maintenance tips:

• Down jackets containing more than 90% down content are recommended to be professionally dry cleaned
• Avoid exposure to the sun. It is best to dry in a cool and ventilated place.
• Add moisture-proof agent during storage to prevent mildew

4. Observation of Industry Trends

According to the "2023 China Winter Clothing Consumption Report", the down jacket market presents three major trends:

5. Expert advice

Experts from the China Textile and Apparel Association pointed out: “When purchasing down jackets, you need to look for three hard indicators:Cashmere content ≥80%,Filling power≥600,Cleanliness≥500mm. At the same time, pay attention to the GB/T 14272-2021 national standard logo on the hangtag. "

As consumers' requirements for quality increase, down jackets have been upgraded from a mere thermal tool to a must-have winter item that is both functional and fashionable. Only by understanding the nature of its ingredients can you make smarter consumer choices.