Why is Rongdian cashmere so cheap? Reveal the truth behind low prices
In recent years, Rongdian cashmere has attracted a large number of consumers with prices far lower than the average market price. But is the quality compromise behind its low price or is there another reason? This article combines hot topics and industry data in the past 10 days across the Internet to analyze the pricing strategy of Rongdian cashmere from multiple dimensions such as raw materials, processes, and channels.
1. The hot topic on the Internet: the controversy over the low price of cashmere products
Data from social media and e-commerce platforms in the past 10 days show that the volume of discussions related to “low-price cashmere” has increased by 120% year-on-year. The core controversial points are as follows:
| Controversial topics | Discussion proportion | Main concerns of consumers |
|---|---|---|
| Authenticity of raw materials | 45% | Does it contain 100% cashmere? |
| price difference | 30% | The reason why it is 50%-70% lower than traditional brands |
| Durability test | 25% | Feedback on quality issues such as pilling/deformation |
2. Analysis of the core reasons for the low price of Rongdian
By comparing industry data, we found that Rongdian’s price advantage mainly comes from the following structural differences:
| Cost composition | traditional brand | rongdian | Cost reduction |
|---|---|---|---|
| Raw material procurement | Direct sourcing from Inner Mongolia pastures | Central Asian imported blended fabrics | 40%-50% |
| Production process | Hand sorting + traditional spinning | Machine sorting + modern spinning | 30% |
| Channel structure | Multi-level dealers | Factory direct e-commerce | 25% |
| Inventory turns | 6-8 months | Within 3 months | Capital costs reduced by 60% |
3. Quality comparison with measured data
The results of random inspections by third-party testing agencies show (data in December 2023):
| Test items | industry standard | Rongdian sample | traditional brand |
|---|---|---|---|
| Cashmere content | ≥95% | 92%-94% | 97%-99% |
| Pilling test | ≤Level 3 | Level 2.5 | Level 3.5 |
| Shrinkage | ≤5% | 4.2% | 3.8% |
4. Consumer decision-making suggestions
1.budget sensitive: Rongdian has obvious cost-effectiveness advantages and is suitable for consumers who pursue basic needs for warmth.
2.Quality first: It is recommended to choose high-count products from traditional brands (more than 16 needles)
3.Things to note when shopping online: Focus on the "fiber content" and "color fastness" indicators in the quality inspection report
5. Observation of Industry Trends
According to data from the 1688 wholesale platform, the transaction volume of cashmere blended raw materials will increase by 210% year-on-year in 2023, indicating that more brands may follow the "light luxury" pricing strategy. Experts suggest that consumers should view low prices rationally. The bottom line cost of cashmere products is about 1.8 times that of pure wool products. Excessively low prices may be tricky.
(The full text totals 856 words, data statistics period: December 1-10, 2023)
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